Today I was struck completely dumb by a customer question.
"Does Decaf have more caffeine?"
Pause.
"Than what?"
"Regular," She said with an indignant inflection.
MystifiedI replied:
"Regular what?"
"Regular Coffee!"
"Uh, no."

It took me so long to understand what she was asking, mostly because de- indicates the removal of and "caf" being a fairly common abbreviation for caffeine it was like she was asking me to forge new synapses in my brain instead of using the path most traveled on.

Whiskey Tango Foxtrot?

Now, as a point of reference, the BOLDER a cup of coffee is, generally the less caffeine it has. Effectively, the longer the bean is roasted in order to bring out the bolder flavor, the more zip that is roasted out of it.

New England Roasts, Half Roasts, Cinnamon Roasts and Breakfast Coffees= Rocket Fuel